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Digital Marketing Manager

The Position:

JazzHR is looking for a high-energy, innovative person to join our rapidly-growing team as our Digital Marketing Manager.  Reporting to the Senior Manager of Marketing, the Digital Marketing Manager plays a critical role in driving JazzHR’s growth. This position is responsible for all aspects of lead and demand generation, including managing campaigns from concept development to ROI analysis, definition and execution of digital marketing strategy as well as execution of SEO, PPC, SEM, retargeting, and paid social media. The ideal candidate is a ‘doer’ who can think strategically and act tactically, loves a challenge, and is passionate about digital and SaaS marketing.

This role is based in JazzHR’s Waltham, MA office.  Only candidates who are able to work on-site in our office daily will be considered for this role.

What you'll be doing:

  • Design, test, and scale best-in-class digital marketing initiatives that directly impact lead generation, nurturing, conversion and retention
  • Drive execution of our digital strategy to attract traffic, delight visitors and generate leads via our website, blog and other social properties
  • Ensure our website is user-friendly, easy to understand and navigate, and a powerful tool for demand generation efforts
  • Manage and grow our online presence; help drive traffic and database growth through content, landing pages, email, advertising, events and SEM, and social engagement
  • Manage and optimize our paid marketing performance across all channels including SEM, social, re-marketing, and display
  • Use data-driven experimentation to constantly improve performance; Develop and implement robust A/B and MVT testing programs to optimize results and drive desired behavior 
  • Continuously propose and implement optimization recommendations to improve the performance of our digital touchpoints — this includes ad spend, user experience, ad creative/copy, keyword targets, bidding strategies, landing pages, webpages, etc.
  • Conduct market research & competitive analysis to assess strength, weakness, opportunities, and threats of online marketing strategy
  • Keep up to date with paid search best practices, bid management systems, keyword development tools, and industry research
  • Forecast, evaluate, track and measure the success of programs against goals; continually make and implement recommendations for optimization and ongoing growth 
  • Successfully manage vendor relationships
  • Oversee and manage web properties across the JazzHR brand
  • Track and manage budget for all digital and paid media activities

What you'll bring:

  • BS /BA required
  • Minimum 3 years of full-time, digital/web marketing experience in a B2B environment
  • Minimum 2-3 years hands-on experience managing SEM (PPC, display and retargeting) campaigns
  • Possess a high degree of initiative, self-motivation and resourcefulness
  • Understand both the art and science of marketing, with proven success in developing and executing innovative, metric-based marketing programs across the funnel
  • Results-driven with a passion for data and a desire for continuous improvement
  • Demonstrable experience managing and reporting on a variety of direct response digital media acquisition channels, including SEM, social advertising, retargeting, and more
  • In-depth experience with CRM, marketing automation, Google Suite, and WCM/CMS required
  • Google Adwords/Analytics certified preferred
  • Outstanding communication skills, comfortable presenting data
  • Strong attention to detail

About JazzHR:

Since 2009, JazzHR has raised the bar in the recruiting software industry, with many of our innovations becoming industry-standard. We’re the first company to put powerful, yet easy-to-use recruiting software in the hands of startups, growing companies, and small businesses from all industries.

We’re called JazzHR because we feel it’s a powerful metaphor for the way our software breaks the rules of our industry. Jazz music doesn’t fit into a box. Jazz fans don’t fit in a box. Our company certainly doesn’t fit in a box, either! We're in constant pursuit of improvement. We're always developing new tools, features, and integrations to help over 6,000 businesses that trust us to help them recruit and grow their businesses.

JazzHR has offices in Pittsburgh, PA and Waltham, MA. Most recently, our team was named "Company of the Year" by the Golden Bridge Awards, a Leader in G2's Fall 2019 Reports and part of the Pittsburgh Business Times' 2019 "Fast 50" List. JazzHR was also included on the Inc 5000 list of Fastest Growing Companies for the third year, chosen for TrustRadius's 2019 Top Rated Award and named a 2019 "Rising Star" by the ADP Marketplace. We're proud of our accomplishments - click here to see more!

Our team is at the center of everything we do. If you want to contribute to a growing organization, be challenged, and see the results of your efforts, apply to one of our open positions today!

JazzHR is an equal opportunity employer. All employment decisions are solely based on business needs, job requirements and individual qualifications without regard to race, gender, religion, ethnicity, age or any other status protected by the laws and regulations where we operate.

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